Writing quality country reports

Writing quality country reports

  • What is the objective?

    • Healy Consultants has superior country web pages in comparison to majority of competitor websites;
    • Entrepreneurs that view our country web pages should conclude that Healy Consultants is the best firm for their international company formation;
    • Businessmen have tight schedules and are very time conscious therefore they have to find everything they need to know at a quick glance on our country reports.
  • How to do it

    • When writing a country report, start off by reading at least first 100 results on Google with following terms: i) [Country] company formation, ii) [Country] company incorporation, iii) [Country] company registration, iv) [Country] business set up and v) investing in [Country];
    • Consult the World Bank’s latest ease of business survey and the World Economic Forum’s Competitive Index to help you research how your country ranks in important matters like starting a business, infrastructure, taxation, etc.;
    • We recommend you source for information among reports drafted by the big four accounting firms and global law firms;
    • You may also find valuable information highlighted on Government websites and publications.
  • What to research

    • At least 50 competitor websites;
    • “Taxes” or “Government regulation” or “Business costs”. Google these terms for your country. For example, if you were google Switzerland taxes, not only will you find the average tax rates, but you will discover different mechanisms like a holding company, or mixed company or domiciliary company which reduce tax rates significantly;
    • Lastly, read the previously written Healy Consultants pages including Dubai, Saudi Arabia, Germany to get an idea of what other business related information that you might have missed.
  • Important points to remember

    • Make sure all the information presented is completely accurate in order to prevent any embarrassment for Healy Consultants at a future stage;
    • The wording of your country webpage should be unique, following a similar theme to that of other quality Healy Consultants web pages;
    • Please do not plagiarize sentences or paragraphs from third party websites;
    • Please do not plagiarize sentences or paragraphs from other Healy Consultants country webpages. Duplicate content damages Healy Consultants website rankings;
    • Working from 9am to 6pm every day, the freelance writer should expect to complete the first country jurisdiction within 3 weeks. Subsequent country webpages will be completed within a week;
    • For the first 5 jurisdictions you write, closely follow the format of successful and complete country webpages. Don’t waste time reinventing a new format;
    • When inserting keywords, please ensure sentences make sense and read properly;
    • For the first 5 jurisdictions you write, closely follow the format of successful and complete country webpages. Don’t waste time reinventing a new format;
    • Read the jurisdiction template carefully before starting to write. It will help you get a better idea of our expectations.
  • The review process

    • Healy Consultants expects our writers to draft a high quality country webpage that will be the best in the world. However, we do understand it will be hard to do on the first attempt. So, expect your deliverables to be torn apart and rebuilt and redrafted many times;
    • Our Head of research will expect you to talk to him personally either at our office or via Skype. This will help you a get better idea of what Healy Consultants expects from you;
    • Healy Consultants will expect to see marked improvement in your work after every review. Aidan and Paavan will expend a considerable amount of time reviewing your work and providing specific feedback. We would be grateful if you learn as fast possible and implement our recommendations.