Switzerland others

Success tips when doing business in Switzerland

Healy Consultants recommends the following points to all our Clients engaging in a Switzerland company setup:

    Switzerland doing business guides
  1. The Client should prepare a comprehensive business formation plan which includes i) an extensive market study ii) an evaluation of competitors and iii) a complete feasibility study of the plan;
  2. The Client must perform a detailed study of the sector where he/she is planning to setup the business; this will optimize your work productivity;
  3. The Client should try and learn the local language (German) because it is the lingua franca and so, important for building a business network;
  4. The Client must have a website in the German language; this will be an efficient marketing tool;
  5. Prior to business setup, the Client must have a proper exit strategy in order to map out potential accomplishments for the future. This will help the firm manage its finances efficiently;
  6. It is important that the Client communicate with us regarding any problems that he/she faces; our experts regularly help young businesses succeed in foreign countries.

Switzerland office culture tends towards conservatism and remains largely ethnocentric (inclination towards one’s own cultural group); a cautious attitude, therefore, exists. So, we feel it is important prepare oneself and these are our suggestions:

  1. You must make appointments, even, for social meetings; you must always be punctual;
  2. You should dress well but remain understated. Ostentatious dresses will not be well received;
  3. You should refrain from asking personal questions. Questions about occupation, age, religion etc. must not be brought up in an official setting;
  4. Swiss society is unusually formal. People must be addressed by their professional titles unless requested otherwise;
  5. Business entertainment is mostly done in restaurants and lunch meetings are more common than breakfast ones;
  6. Gifts should only be exchanged after the successful conclusion of negotiations; if done before, it will be perceived as bribery or flattery;
  7. You must inquire about the English-language proficiency of a business man beforehand; an interpreter must be arranged to increase efficiency;
  8. Generally, Swiss people don’t enter into personal relationships easily. However, you must still try and build some rapport; it will help build a business network;
  9. In Swiss business culture, there is a reluctance to take risks; you will be expected to provide substantial information before any consensus is reached;
  10. Office culture has a deeply entrenched and rigid hierarchy; respect for seniors is the only way to be successful;
  11. The Swiss are highly reliable and efficient in their business dealings; so always remember to put your best foot forward.

Interesting facts about Switzerland

  1. Switzerland has no national language, flower, animal or motto;
  2. Switzerland has four national languages – German, Italian, French and Romansh;
  3. Switzerland has the 9th highest GDP per capita in the world;
  4. President of Switzerland is elected only for a one year period;
  5. Switzerland is a direct democracy; if people don’t like a law, they can simply put it to a national vote;
  6. Switzerland has an anti-powerpoint political party; It is dedicated to decreasing official use of Powerpoint presentations;
  7. Voting rights for all women in Switzerland did not exist until 1990;
  8. Switzerland has such a strong history of political neutrality that it only joined the UN in 2002;
  9. In 2007, Switzerland accidently invaded Lichtenstein when 170 Swiss soldiers got lost during a training exercise and ended up crossing the border;
  10. Switzerland, currently, has more than 250,000 nuclear bomb shelters; all citizens are required by law to have access to one;
  11. Red Cross was formed in 1863 in Geneva, Switzerland; the flag of Red Cross is an inverted Swiss flag;
  12. Switzerland has a rich history of watch making; wrist watches were invented in the country in 1755. The oldest watch maker in the world is also a Swiss company Vacheron Constantin;
  13. There are so many lakes in Switzerland that you can never be more than 10 miles away from a lake;
  14. Lake Geneva has had more than 40 ship wrecks and the ships can still be seen underwater;
  15. In Switzerland, it is illegal to mow a lawn dressed as Elvis Presley;
  16. Swiss people consume the largest amounts of chocolate annually (about 23 lbs).

Frequently asked questions

Contact us

For additional information on our company registration services in Switzerland, please email us at email@healyconsultants.com. Alternatively please contact our in-house country expert, Mr. Simon Guidecoq, directly:
client relationship officer - Simon