Improving Search Engine Ranking

1.

Healy Consultants discovered the keys to improving search engine ranking during five years of relentless experimenting with our own website. Persistently applying different search engine advertising strategies, evaluating their impact, and accurately recording weekly website rankings, we are able to now confidently publish our tips on improving search engine ranking. Healy Consultants is a financial advisory firm, yet the majority of our employees work in the marketing department concentrating on search engine advertising and improving search engine ranking. This is the only advertising our firm engages in.

2.

Unlike some search engine consultants, Healy Consultants employs professional copy writers who produce high quality content which helps website rankings and adds value to the website. Furthermore, in our experience, some SEO experts do not have IT backgrounds and simply jumped on the Internet bandwagon. SEO consultants are frustrating and difficult to work with because i) they are often unable to communicate in simple English effective SEO strategies and SEO tips ii) they do not understand your business and therefore your market and iii) they are unable to present website ranking results in a format to enable your Firm evaluate progress. Our Firm has yet to work with an SEO consultant who can communicate effective, successful marketing strategies. It was not until we took on responsibility for SEO work in-house that we saw improving search engine rankings for our website.

3.

As many as 60% of all websites are not properly optimised. Consequently, they may rank poorly in search engines and would benefit from strategies for improving search engine rankings.

4.

Approximately 32% of Internet searches involve two words in the search engine query, e.g., “company formation”. Approximately 27% of Internet searches involve three words in the search engine query, e.g., “international company formation”. A single word query accounts for 15% of all queries, while four words are used for 14% of internet searches. Consequently, it improving search engine rankings is easier for phrases containing three or more keywords.