Internet Advertising Campaigns

1.

Firstly, Healy Consultants does not outsource any Internet advertising campaign functions to third-party search engine consultants. Our in-house staff tailor and manage Internet advertising campaigns and our clients deal only with our staff during the entire project. In our opinion, this approach fosters trust between us and our client, and allows us to drive the Internet advertising campaign more efficiently.

2.

Before our Internet advertising campaigns begin in earnest, Healy Consultants and our client agree on objectives and project deliverables, for example project scope. This may include whether our client's Internet advertising goals are through Pay-Per-Click advertising or through listing their website on the organic search engine listings. We also agree on project duration.

3.

The scope of the Internet advertising campaign is then outlined in Healy Consultants' Client Engagement Letter, which crystallises our clients' expectations of Healy Consultants and the extent of the information and input we will likely require from our client during the project. Both parties sign the Client Engagement Letter.

4.

Before Healy Consultants begins the Internet advertising campaign, we ask our clients to settle agreed fees, as outlined in our Client Engagement Letter.

5.

Most of our clients ask us to launch their Internet advertising campaign with a view to ranking highly in the organic listings on key search engines such as Google, Yahoo and MSN.

One of the first stages of any Internet advertising campaign is for our client to outline preferred target keywords. Healy Consultants uses these keywords as the basis of the Internet advertising campaign. Alternatively, our SEO experts can suggest target keywords to our client.

Once target keywords are agreed, our staff begin the Internet advertising campaign in earnest. implementing specific SEO strategies to the website including:
i) Registering the website with leading search engine directories (Google, Yahoo and MSN);
ii) Developing a links structure for the website, including inbound links, thus improving search engine visibility and also user navigation;
iii) Inserting page titles, headings and metatags based on target keywords selected;
iv) Writing high quality page content.

Having implemented the agreed Internet advertising campaign techniques on our clients' website, Healy Consultants prepares a detailed report (in Excel format) showing ranking results, when applicable. This allows our client and Healy Consultants to evaluate results of the Internet advertising campaigns applied, and develop an effective website maintenance programme going forward.

Normally, our clients are delighted with the results of our Internet advertising campaigns. As such, our Firm is often asked to expand the scope of our Internet advertising campaigns to target additional keywords for our client, thus expanding our clients' online exposure.