Internet Advertising Tips

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An estimated 60% of all websites are currently not properly optimised to rank highly in search engines. One of our key tips is therefore to launch an online marketing strategy without delay to stay one step ahead of your competitors.

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While many search engine consultants claim to be able to rank your business website in the number one position, in reality you should beware of such guarantees. Healy Consultants has first-hand experience of working with external SEO consultants, who regularly failed to meet expectations. Consequently, one of our key advertising tips is to work with a company which is transparent and invests time to understand your business and markets..

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Two of our key internet advertising tips are:
i) Pay-Per-Click Advertising - Google AdWords is an expensive but guaranteed strategy to achieve high rankings in the sponsored section of the search engine listings. Your Firm is charged between US$1 and US$15 every time your website link is clicked. Although we do not recommend this strategy in the long-term, it is a useful way to quickly obtain high rankings.
ii) Natural (organic) listing - high natural listings on search engines is the optimum advertising strategy to boost your company’s sales revenue, and lies at the heart of our internet advertising tips. In our experience, quality customers prefer organic links, therefore your Firm should single-mindedly pursue this advertising strategy.

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Approximately 32% of Internet searches involve two words in the search engine query, e.g., “company formation”. Approximately 27% of Internet searches involve three words in the search engine query, e.g., “international company formation”. A single word query accounts for 15% of all queries, while four words are used for 14% of internet searches.

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Approximately 62% of search engine users click on a search result on the first page of results. Approximately 90% of users click on a result within the first three pages of search results. In our opinion, to attract quality customers, your Firm’s business website needs to be on the first page of search engine results;