Search Engine Campaigns

1.

Firstly, Healy Consultants does not outsource any search engine campaign functions to third-party search engine consultants. Our in-house staff tailor and manage website campaigns for our clients, who deal only with our own staff during the entire project. In our opinion, this approach engenders trust between us and our client, and allows us to drive the search engine campaign more efficiently.

2.

Before the search engine campaign begins, Healy Consultants and our client set objectives and agree on project deliverables. Examples of objectives include the number of keyword phrases our client wishes to target as part of the search engine campaign, whether our client requires Healy Consultants to write website content, and the planned duration of the project.

3.

The scope of the search engine campaign is then outlined in Healy Consultants' Client Engagement Letter, which sets out clients' expectations of us and the level of input we require from our client during the course of the engagement. Both parties sign the Client Engagement Letter.

4.

One of the first stages of any search engine campaigns is for our client to outline preferred target keywords. Healy Consultants uses these keywords as the basis of the search engine campaign. If our client is unsure which keywords to target, our staff can make recommendations where necessary.

Once target keywords are agreed, our staff begin the campaign proper. This includes implementing specific SEO strategies to the website such as:
i) Registering the website with leading search engine directories such as Google, Yahoo and MSN;
ii) Developing a logical links structure for the website, including inbound links, thus improving search engine visibility and also user navigation;
iii) Inserting page titles, headings and metatags based on target keywords selected;
iv) Writing high quality page content.

Having implemented the agreed search engine campaign techniques on our client's website, Healy Consultants prepares a detailed report (in Excel format) showing ranking results and progress, in a format whic h is easily understood. In our opinion, presenting clear results is crucial to website campaigns, since it allows our client and Healy Consultants to evaluate results of the search engine campaigns applied to the website, and develop strategies going forward.

Normally, our clients are delighted with the results of our website campaigns. As such, it is normal for Healy Consultants to roll out our website campaigns to target addition keywords for our client, thus expanding our clients' online exposure.