Starting an SEO Campaign

Before starting an SEO campaign, we advise clients to consider the scope of the project they wish to have. For example, do they need to have their website designed and developed from scratch? Do they need assistance to create content for webpages? How many target keywords do they wish to have? Our SEO specialists will advise you of all these aspects of setting up an SEO campaign, including:
i) Registering our client's website with the major search engines, including Google, Yahoo and MSN.

ii) Helping our clients choose target keywords if necessary. It is our belief that our clients know their businesses best. However, prior to setting up an SEO campaign, we are happy to evaluate your business and then recommend keywords which we think best suit your target market;

iii) Preparing page content based on target keywords. When setting up an SEO campaign, some clients require our assistance to write new page content. Our Firm employs a professional copywriter who generates content according to our client's needs.

iv) Assisting with the back-end optimisation of our website, including adding metatags, page titles and page headings;

v) Developing effective, comprehensive link campaigns. Some clients ask us to continue with this aspect of SEO campaign management for the long term;

When providing the services above, we ensure that our client's website is visible to the search engines. For example, we avoid including design or text elements on the website which may render a page inaccessible to the search engine crawlers.