Search Engine Advertising Strategy

1.

Prior to developing search engine strategies for our client, Healy Consultants agrees on the scope of the project with our client. For example, some clients agree to provide webpage text to Healy Consultants, while other clients prefer that any additional text be written by Healy Consultants' in-house copywriters. Project scope is outlined in our Client Engagement Letter, which sets out our clients' expectations of Healy Consultants and our expectations of our clients. Both parties sign the Client Engagement Letter before Healy Consultants moves to the search engine strategies phase of the engagement.

To further assist our client, Healy Consultants advertising strategies experts also suggest relevant keywords after taking time to study our client's business website and other information on the company (i e brochures)

Healy Consultants begins to implement core search engine strategies to our clients' website. Initially, we draft an engagement project plan to our client outlining the different search engine strategies we plan to implement on the website. This is in line with our philosophy of keeping clear, transparent lines of communication with our client, explaining each stage of the process.

Some of the search engine advertising strategies we instigate on our client's business website are:
i) Registering the website with Google, Yahoo and other major search engine directories;
ii) Developing the links network for the website and improving navigation in general;
iii) Redrafting webpage headings and body text according to the keywords targeted;
iv) Optimising the webpage by inserting new metatags or amending existing inaccurate metatags

Having implemented the agreed search engine strategies on our client's business website, Healy Consultants prepares a detailed report (in Excel format) on keyword terms targeted and their positions in the search engine listings

Our client and Healy Consultants evaluate results of the advertising strategies applied to the website

Normally, our clients are delighted with the results of our search engine strategies. As such, it is normal for Healy Consultants to roll out our advertising strategies to target addition keywords for our client, thus expanding our client's online exposure.