To help Fidinam Group analysis of Healy Consultants Group PLC business

Healy Consultants Group PLC was founded in 2003 (click link) and is headquartered in Singapore. A high fee-high margin e-commerce business model, with very high professional standards.

Healy Consultants Group PLC (HCG) e-commerce business is attractive to a Buyer looking to i) acquire the ability to project manage business set ups in every country on the planet and ii) increase their e-commerce sales via Google first page organic rankings and iii) receive an annual free cash flow return of 40% on revenue earned and iv) purchase a diverse portfolio of high net worth multi-national Clients’ and v) have access to 35 quality multi-cultural staff speaking 20 languages.

To assist Fidinam evaluate our e-commerce business, my team and I included the information below:

  • Summary view of business

    A snapshot of Healy Consultants Group PLC business follows:

    No

    What do you want to see?

    Actual 2016

    Actual 2017

    Actual 2018

    Expected 2019

    Expected 2020

    Expected 2021

    1.

    Total revenue from professional services

    S$ 4.1m

    S$ 5.9m

    S$ 6.6m

    S$ 7.2m

    S$ 8m

    S$ 8m

    2.

    Gross profit from multi-national Clients' engagements

    S$ 3m

    S$ 4.5m

    S$ 4.8m

    S$ 5.5m

    S$ 6m

    S$ 6m

    3.

    EBIDTA

    S$ 1.1m

    S$ 2.7m

    S$ 2.5m

    S$ 2.4m

    S$ 2.7m

    S$ 2.7m

    4.

    EBIDTA %

    27%

    46%

    38%

    33%

    34%

    34%

    5.

    Annual recurring revenue

    S$ 2.4m

    S$ 2.5m

    S$ 2.4m

    S$ 2.5m

    S$ 2.6m

    S$ 2.6m

    6.

    Number of staff

    20

    24

    35

    37

    39

    39

    7.

    Corporate bank account balance

    S$ 2.4m

    S$ 3.3m

    S$ 1.6m

    S$ 3.8m

    S$ 6.4m

    S$ 9.7m

    8.

    Revenue growth

    8%

    43%

    12%

    10%

    11%

    11%

  • Cash flow analysis

    This table will help Fidinam determine the annual cash flow contribution from Healy Consultants e-commerce business:

    No

    What do you want to see?

    Attachment

    1.

    Historical consolidated financial statements 2015 to 2018?

    Click here

    2.

    Financial statements projections to 2021 – without an acquisition \ merger?

    Click here

    3.

    Show me profitability by entity?

    Click link

    4.

    In-house accounting system used?

    MYOB

    5.

    Financial statements for 2019 to date?

    To be added

    6.

    Historical cash flow movements per corporate bank account?

    To be added

    7.

    Financial statements projections to 2020 – after an acquisition \ merger?

    To be added

    8.

    IP valuation and amortization

    To be added

    Every day over the coming weeks, our in-house Accounting and Tax Department will be adding additional supporting documents and data to the above table (‘To be added’). Every few days, I recommend your Firm to re-visit this web page for the latest information.

    To optimize the accuracy and completeness of the above data for Fidinam, during the last week of June I asked our internal audit team to perform a detailed review of historical and projected financial statements. Following their detailed review of the general ledger, it is possible some accounting errors will be found and some accounting adjustments will need to be made. For transparency purposes, my team and I will prepare a detail list of those accounting adjustments regardless of immateriality; the same will be provided to Fidinam Group.

  • Multi-national Clients' analysis

    This table will help Fidinam evaluate the quality of Healy Consultants Group PLC multi-national Clients’:

    NoWhat do you want to see?Attachment

    1.

    Top 10 multi-national Clients' fee income 2016 to 2018?

    Click here

    2.

    Top 10 multi-national Clients' fee income 2018 only?

    Click here

    3.

    Top 200 multi-national Clients' fee income 2016 to 2018?

    Click here

    4.

    Annual recurring revenue from 2016 to 2018? These fees include annual i) accounting and tax and ii) professional passive nominee resident director and shareholder services and iii) legal and compliance support and iv) virtual office address and v) other business support services;

    Click here

    5.

    Since 2016, in what countries has Healy Consultants Group PLC completed business set up for multi-national Clients'?

    Click here

    6.

    Movement of multi-national Clients' companies in and out between 2016 to 2018

    Click here

    7.

    What business set up engagements did Healy Consultants Group PLC work on in April 2019?

    Click here

    8.

    Detailed 2019 plan for sales team?

    Click here

    9.

    How we help multi-national Clients' with business set up?

    Click link

    10.

    Multi-national Clients' online professional references

    Click link

    Every day over the coming weeks, our in-house Sales Department will be adding additional supporting documents and data to the above table (‘To be added’). Every few days, I recommend your Firm re-visit this web page for the latest information.

  • How does Healy Consultants Group PLC close a Client sale?

    This table will help Fidinam understand how Healy Consultants Group PLC staff close an e-commerce sale:

    NoWhat do you want to see?Example

    1.

    A potential Client does a Google search for country business set up and Healy Consultants Group PLC business web site shows up on Google page 1 organic rankings (non-ad paying);

    Click link

    2.

    The potential Client emails us, requesting business set up information;

    Click here

    3.

    Within hours of receiving that email, Mr. Petar (click link) will ask the potential Client to complete a questionnaire; to boost our business web site rankings;

    Click here

    4.

    During the same business day, our sales team dispatches a sales email proposal. And answers all the questions of the potential Client and applies our internal policies and procedures;

    Click here

    5.

    If the potential Client can afford our fees, a phone call follows. All going well, and engagement strategy is agreed, including total engagement fees and timelines;

    Click here

    6.

    The Client formally engages Healy Consultants Group PLC;

    Click link

    7.

    After the Client pays us, our in-house Engagement Project Management Team begin engagement planning;

    Click link

    8.

    Healy Consultants Group PLC completes our Know Your Customer due diligence;

    Click link

    9.

    Each week until engagement completion, Healy Consultants Group PLC supplies our multi-national Clients' with a weekly detailed engagement status update;

    Click here

    10.

    If our Client needs to travel to meet a bank or Government, the Engagement Project Management Team help;

    Click link

    11.

    The Client file is completed and signed off by multiple in-house Departments;

    Click link

    12.

    We then ask our Client to complete a Client feedback survey;

    Click link

    13.

    Following successful engagement completion, my staff secure a professional reference from our multi-national Clients'

    Click here

    14.

    Each year thereafter, Healy Consultants Group PLC in-house Accounting and Tax Department will timely accurately and completely discharge our multi-national Client annual legal, accounting and tax obligations;

    See next section

    15.

    Each year thereafter and all going well, our multi-national Clients' ask us to project manage additional business set up engagements.

    Click here

  • From year 2, how does Healy Consultants Group PLC help multi-national Clients'?

    This table will help Fidinam understand how Healy Consultants Group PLC serves our multi-national Clients’ after business set up is complete:

    NoWhat do you want to see?Example

    1.

    Our in-house policies and procedures for annual renewal Clients';

    Click link

    2.

    Step 1 - our in-house Accounting and Tax Department emails our Client;

    Click here

    3.

    Step 2 – we send reminders for fee payments;

    Click here

    4.

    Client pays us and we begin engagement planning. We inform our Client of the upcoming process;

    Click here

    5.

    A renewal engagement letter is signed and additional Know Your Customer due diligence documents secured (if necessary);

    Click link

    6.

    Client supplies us a trial balance and we prepare financial statements. We timely accurately and completely discharge their annual legal, accounting and tax obligations. Following successful engagement completion, my staff secure a professional reference from happy Client;

    Click here

    7.

    We ask our Client to complete a Client feedback survey.

    Click link

  • Healy Consultants Group PLC business web site

    For 86% of the countries on the planet, Healy Consultants Group PLC is on page 1 of Google organic rankings. Our IP is the source of our daily Client inquiries. Since 2003, it was clear to me that Google e-commerce sales is a fantastic low-cost strategy to grow a business. Fortunately, the majority of our in-house IT Department staff are with Healy Consultants Group PLC since 2012. Consequently, we are experts at e-commerce sales including business web site and SEO strategies; This table will help Fidinam understand the importance of our business web site:

    NoWhat do you want to see?Attachment

    1.

    Number of web pages on our business web site?

    1,983

    2.

    Show me each country rankings?

    Click here

    3.

    Healy Consultants Group PLC business web site domain authority score?

    45

    4.

    Average monthly traffic in 2019 to date?

    Click here

    5.

    Total business web site traffic in 2018?

    493,275

    6.

    Estimate of total Client inquiries received in 2018?

    14,500

    7.

    Number of new multi-national Clients' engaged in 2018?

    377

    8.

    Number of online professional references published as at May 2019?

    131

    9.

    IT Department 2019 plan?

    Click here

    In Q3 2018, The Management Team decided to capitalize our e-commerce IP in Healy Consultants Group PLC balance sheet assets. The consolidated financial statements of 2019 will host this intangible asset. Because of annual amortization of IP, Healy Consultants Group PLC will not pay corporation tax for the next 10 years; Every day over the coming weeks, our in-house IT Department will be adding additional supporting documents and data to the above table. Every few days, I recommend your Firm re-visit this web page for the latest information.

  • Healy Consultants Group PLC employees

    Our staff is one of the four pillars of Healy Consultants Group PLC. This table will help Fidinam understand our staff structure:

    NoWhat do you want to see?Attachment

    1.

    Staff organization chart in 2019

    Click link

    2.

    Staff profiles in 2019

    Click link

    3.

    CEO responsibilities in 2019

    Click here

    4.

    Staff remuneration policy

    Click link

    5.

    Staff benefits policy

    Click link

    6.

    In June, I informed all staff about a potential acquisition or merger

    Click here

    7.

    Legal and Compliance Department 2019 plan

    Click here

    8.

    Average employee staff turnover over past 5 years?

    20%

    9.

    Country business set up experts within the Firm

    Click link

    10.

    Salaries paid to Singaporean staff in May 2019

    Click here

    11.

    Salaries paid to Dubai staff in May 2019

    Click here

    12.

    2019 year-end bonus paid to staff in June 2019

    Click here

    13.

    Anonymous staff feedback

    Click link

    Every day over the coming weeks, our in-house HR department will be adding additional supporting documents and data to the above table. Every few days, I recommend your Firm re-visit this web page for the latest information.

  • Detailed due diligence of Healy Consultants Group PLC

    I welcome and invite Fidinam to conduct a thorough due diligence of Healy Consultants Group PLC e-commerce business; Without hesitation, my team and I are happy to supply all information required by Fidinam; For transparency purposes, I already informed all HCG staff of a potential merger or acquisition. Consequently, all staff are available to supply accurate and complete information to interested third parties; Over the coming weeks, Fidinam staff are welcome to visit any office of Healy Consultants Group PLC: to speak to local staff; To ensure the acquisition is a good fit for my Firm, Healy Consultants Group PLC would like the opportunity to conduct a high-level due diligence of Fidinam. Let’s discuss how this will work for your Firm.

  • Why is Healy Consultants Group PLC an attractive acquisition?

    HCG is an e-commerce business, plugged into the digital economy. Consequently, our business i) knows no geograpical boundaries and ii) is not bound by a fixed set of products and services and iii) can reach international Clients’ without advertising and iv) we close sales without our multi-national Clients’ needing to travel to meet us and v) our sales staff can project manage business set ups in every country on the planet and vi) HCG only knows growth since 2003 and vii) we daily receive approximately 30 Client inquiries and viii) diversified and independent of macro-economic cycles; and HCG unique business model allows my Firm to reach potential Clients’ in every country on the planet, without the need for a local office. Consequently, our sales team of 12 staff closed new sales with 377 new multi-national Clients’ in 2018; contributing S$ 4.1m to total revenues of S$ 6.5m; and In a competitive crowded industry, HCG is unique and we are experts are differentiating ourselves from our competitors. Because of our loyal international network of lawyers and accountants, our multi-national Clients’ do not need to travel to complete business set up in every country on the planet; and Our mastery of e-commerce strategies creates significant barriers to entry. For our business model to be threatened, competitors need to build a 2000 web page business web site that ranks on Google page 1 for 86% of the countries on the planet. With the help of a dedicated in-house IT Department, HCG achieved these results since 2003. For 16 years, Aidan Healy and his staff have mastered the skill of i) packaging and selling products and services on a business web site and ii) writing quality emails to potential Clients’ that close daily sales, without meeting those multi-national Clients’ and iii) attracting monthly website traffic of 50,000+; and Fidinam Group is buying the following HCG assets i) HCG staff and their business set up know-how and ii) HCG business web site and Google rankings and iii) 442 HCG multi-national Clients’ from every country on the planet and iv) HCG international loyal network of lawyers and accountants and v) our business writing skills and vi) our database of 15,000 Client inquiries received from multi-national CEO’s and CFOs; and As the years pass, sourcing international consulting firms through internet search will become even more common and easier. Consequently, the income earning ability of this IP asset is unlimited. Consequently and as the digital economy expands, the market value of an e-commerce business appreciates in value every year; and Other advantages of an e-commerce business include i) products and services price sensitivity can be fast determined and ii) the ability to fast deliver quality relevant information to multi-national Clients’ with zero costs and iii) less sales staff needed to close sales and iv) unlimited business web site space to explain new and existing products and services and v) daily feedback through Client inquiries inspires innovation and creation of new products and services; and HCG does business in every country on the planet and our business is clean, free of reputation, litigation and financial risk;

  • Post-sale support from Aidan Healy

    Aidan Healy will supply Fidinam all the support they need to i) minimize staff departures and ii) maximize multi-national Clients’ certainty and iii) assist the new buyer timely accurately and completely understand the Healy Consultants Group PLC business. To achieve this result, Aidan Healy is happy to support Fidinam in any way he can including:

    Remain as Chairman of Healy Consultants Group PLC as long as necessary – to supply confidence and security to multi-national Clients’ and staff; To assist Fidinam set a 2025 business strategy; To assist Fidinam to merge Departments (if necessary); Healy Consultants Group PLC in-house IT Department will assist secure Google first page organic rankings for Fidinam business web site – to optimize e-commerce sales for your Firm; Aidan Healy will continue to visit global offices to supply on the ground staff training; If requested, Aidan Healy is willing to be a non-executive Director of the Fidinam Group; Aidan Healy will continue to communicate with large multi-national Clients’ to close big deals; Aidan Healy will continue to improve the quality of Healy Consultants Group PLC business web site including i) packaging new products and services and ranking those web pages and ii) finish the upload of approximately 200 new USA country web pages.

  • Opportunities to grow Healy Consultants Group PLC

    Over the coming years, we believe the implementation of the following strategies will increase Healy Consultants Group PLC sales and annual net profits:

    Maintain our Google first page organic rankings – our business website traffic is currently 51,000+ per month and growing 2,000 per month. That means a lot of daily Client inquiries; Maintain low staff turnover – we keep quality staff, whom have many years of business set up experience in all continents; The increasing demand for emerging market business set ups in Africa and Asia; The continued recovery of the EU and the increasing overseas expansion of the USA; Open an office in San Francisco and London and Hong Kong. If Fidinam already has these offices in place, this would be a great help; The increasing demand for specific industry business set ups including i) crypto-currency and blockchain engagements and ii) oil and gas business set up in MENA and iii) the migration of tax haven entities to reputable zero tax jurisdictions because of BEPS (click link); Financial services business set ups including i) forex and equity brokerage firms and ii) money remittance companies; Healy Consultants PLC better packaging and Google ranking of i) buying and selling banks and ii) selling listed entities and iii) selling financial services turnkey solutions; Aidan Healy completes the revamp of the USA country web pages (200 pages) – will result in a large amount of USA business; More direct access to the Muslim and Indian and Chinese markets.

  • Opportunities to grow Fidinam Group

    Over the coming years, we believe the implementation of the following strategies will increase Fidinam Group sales and annual net profits:

    Each day, Aidan Healy will email multiple Client inquiries to Fidinam. Because of your physical presence in these countries, Fidinam will more likely close those sales. This strategy will have an immediate direct positive impact on Fidinam sales and annual net profits; Because HCG are e-commerce experts, our in-house IT Department will improve Fidinam business website by adding web pages that i) transparently explain your Firms products and services and fees and ii) that advertise HCG products and services and iii) explain why potential Clients’ should choose Fidinam and iv) comprise merchant accounts for their online payments to Fidinam into your business website and v) so on. This simple strategy will have a positive long term impact on Fidinam sales and annual net profits; While completing the above, our in-house IT Department will improve attractiveness of Fidinam business website for Google rankings. Immediately thereafter, Fidinam will receive daily Client inquiries from multi-national Clients’. Fidinam is now plugged into the digital economy and this strategy will have an immediate positive impact on Fidinam sales and annual net profits; I will review and improve the quality of phone and email communication between Fidinam staff and potential Clients’. This simple strategy will have a positive long term impact on Fidinam sales and annual net profits; In 2020, it is wise Fidinam and HCG open an office in San Francisco or New York or both. My Asian CEO and his family would like to move to the USA. Because of Singaporean Government grants, the first-year business set up costs will be paid by the Singaporean Government including Mr. Simon salary and office lease rental; Fidinam can confidently boast to past, present and future multi-national Clients’, your ability to project manage business set ups in every country on the planet. Your business website will state this fact and will be supported by 35 quality staff from Healy Consultants Group PLC, whom have specific business set up experience (click link); Healy Consultants Group PLC will significantly increase Fidinam footprint in Asia with an office in Singapore, India, Malaysia and Hong Kong. Healy Consultants Group PLC will improve your European presence in Europe with a French and Slovakian office and a new London office. To increase USA and South American sales, Healy Consultants Group PLC will open an office in San Francisco and receive Singaporean Government grants, paying for year 1 business set up costs including salaries and rental; Aidan Healy welcomes the opportunity to serve on the Board of Directors of Fidinam Group. Because of my international business experience, I will introduce the full range of Fidinam Group products and services to potential Clients’ in every country on the planet. I am a creative, innovative, determined individual: focused on solutions and not problems;

  • An acquisition will unlock what value?

    Over the coming years, we believe the implementation of the following strategies will increase Fidinam and HCG sales and annual net profits:

    Aidan Healy business partner in France is a 22-year expert in Middle East taxes including VAT, corporation tax and withholding tax. Last year saw the birth of this tax market, currently poorly serviced by the big four accounting Firms. Because professional services firms in the Middle East have low customer service standards, there is a big consumer demand for a quality small to medium sized Firm to supply full A to Z business support services including tax planning; Fidinam can communicate with Healy Consultants Group PLC database of 15,000 Client inquiries since 2003 and vice versa; The future of tax havens (click link) is becoming even more uncertain. The January BEPS initiative introduced by the UK, significantly minimizes the usefulness and attractiveness of tax havens. Other EU countries will soon follow suit. Healy Consultants Group PLC e-commerce business model is independent of OECD initiatives and is a natural product diversification for Fidinam business; In the past, Governments focused on local lawyers and accountants as the gatekeepers to assisting local resident Clients’ minimize their taxes. Going forward, international Governments view international Professional Services Firms as the gatekeepers for multi-national Clients’ business activities. Over the coming years, national borders will continue to evaporate. Governments are monitoring international lawyers and accountants and company secretarial firms, evaluating how these international advisers help their citizens avoid tax. Consequently and in my professional opinion, small international firms like Fidinam will attract more Government attention and regulations, increasing litigation, financial and reputation risk. Healy Consultants Group PLC builds multi-national Clients’ businesses; putting their employees on the ground and leasing local office premises. Tax is a secondary consideration. Healy Consultants Group PLC business model is a long term natural product diversification for Fidinam business; To better serve Middle East and the African market, Healy Consultants Group PLC and Fidinam Dubai offices can join forces; Fidinam to use our Spanish staff for their new ‘Spanish desk’. Other language desks Healy Consultants Group PLC can offer include i) Russian and Arabic and ii) Mandarin and Japanese and iii) African Swahili and Filipino Tagalog and iv) Malaysian and Indonesian Bahasa; To legally minimize Singaporean tax, Fidinam Asia to benefit from Healy Consultants Group PLC i) losses brought forward and ii) our annual amortization of our significant IP and goodwill intangible asset; In Q4 2019, Fidinam may close their Singaporean sub-lease office and migrate their staff to Healy Consultants Group PLC Singaporean office. I would be grateful if those three Fidinam staff help our local in-house Accounting and Tax Department and our Legal and Compliance Department; In Q4 2019, multiple Healy Consultants Group PLC back office Departments to report into Fidinam Hong Kong office including i) our in-house Legal and Compliance Department and ii) our Accounting and Tax Department and iii) our HR Department. This reporting strategy will take pressure off Aidan Healy; Aidan Healy and Fidinam Group to own investment apartments in Singapore and Dubai and Hong Kong – cities free of capital gains tax. At a low monthly rental, our companies staff can stay in those apartments. This long term strategy guarantees low staff turnover of quality staff; Aidan Healy to refocus his business attention on:

    • Closing more multi-national Clients’ sales. During each business day, Aidan will ring all quality Client inquiries to close a deal. The engagement will then be passed to our Dubai or Singaporean office staff;
    • Products and services innovation. Engineering new business set up products and services and packaging them as simple, practical high fee solutions for multi-national Clients’;
    • Engineering blockchain products and services;
    • Crafting quality USA business set up web pages;
    • Optimize the quality and content of Healy Consultants Group PLC business web site and Fidinam business web site;
    • Selling Fidinam products and services;
    • Skillfully integrate the staff and culture of both firms;
    • Engineer simple, practical intelligent strategies to i) minimize costs in the P&L of Fidinam and Healy Consultants Group PLC and ii) maximize consolidated balance sheet assets and iii) legally minimize international tax of both firms;

    Healy Consultants Group PLC and Fidinam philanthropic on the ground direct contributions to Asian cities including i) youth education in Johor Bahru and ii) female equality in India and iii) food and medicine for the poor in Manila and iv) cash contributions to contruction workers in Dubai and v) human trafficking in thailand;

  • Why is Aidan Healy selling the business?

    There are multiple reasons why Aidan Healy is interested in selling Healy Consultants Group PLC e-commerce business:

    In 2017, my family and I migrated to France; to be closer to our Irish families. French law stipulates foreign company annual net profits are subject to French corporation tax, if those entities are managed and controlled from France; Over the past years, my CEO’s are doing a good job managing Healy Consultants Group PLC without me. Consequently, I am moving closer to my long-term goal; My long-term goal is to work half a day, each day of the week, each week of the year. The remainder of my time devoted to i) optimizing the quality of my physical and mental health and ii) maximizing the time I spend with my family and iii) expanding my French farm and iv) launching my local French tax advisory business (click link). A new owner of the business will infuse new business ideas and strategies and goals; reigniting Aidan Healy business passion again. An acquisition will reignite Aidan Healy innovation and creativity, aggressively accelerating annual sales and annual net profits;

  • Other considerations

    Additional information that will help Fidinam understand Healy Consultants Group PLC e-commerce business includes:

    NoWhat do you want to see?Attachment

    1.

    In February 2019, Healy Consultants Group PLC was ranked number one in Singapore for having the highest Know Your Customer due diligence standards;

    Click here

    2.

    Aidan Healy resume

    Click here

    3.

    Other information

    To be added

    The Management Team of Healy Consultants Group PLC confirm the data on this web page is at least 95% accurate. It is possible our in-house Accounting and Tax Department made small errors in the consolidated financial statements and in the Client revenue analysis. It is possible our in-house IT Department made errors in the historical business web site statistics; Over the coming weeks, my team and I will improve the web page content to make it 100% accurate and complete; so third parties can fully rely on the data on this web page; Any historical or ongoing litigations – yes, only one. We await the Indian Government to issue a tax investigation report re Healy Consultants India Limited tax reporting errors amounting to US$ 12,000. It simply was an Indian employee failure to timely accurately and completely report GST and TDS amounts approximating US$ 12,000. I can supply the potential Buyer all the documentation to support this, including emails from independent Indian lawyers and accountants (whom re-performed the GST calculations). For transparency purposes, my team and I include confidential and sensitive information on this web page. The contents of this web page to be only viewed by Fidinam management team: for the sole purpose of evaluating Healy Consultants Group PLC as a quality acquisition target. I trust Fidinam Group will not use the information on this web page for any other purposes.

  • Conclusion

    The Management Team thank you for your interest in our business. All our staff welcome the opportunity to elevate Healy Consultants Group PLC to the next level.